Another Media Revolution?
Tuesday, January 24, 2012 at 2:19AM Last Thusday Apple held a small press event in New York City focused on some education initiatives. They had several announcements, including a new digital textbook format, a revamped iTunes U, and an updated iBooks app for the iPad. The part of the announcement that I'm most excited about, and want to focus on here, is iBooks Author, Apple's new tool for creating interactive ebooks.
Like most Apple software, Author makes what was once a difficult, frustrating process and makes it so easy to create a polished ebook with interactive elements, it's fun! Author is right at home with Apple's iWork offering, especially Pages and Keynote, and can in fact use existing Pages and Keynote files so you can incoporate them in to a book via drag and drop. There are a few shortcomings, but they are minor, especially for a first release version of software, and do not stop you from completing the task at hand.
A completed book can be previewed on an iPad, exported as a PDF file, or published to the iBookstore, where, similar to the App Store, Apple takes a 30% cut of your sales for hosting the files, handling the money exchange, and the downlaod bandwidth. There has been a lot of talk about the licensing agreement, as books finished in Author cannot be sold anywhere except in the iBookstore.
So what does all of this mean? I believe this is the first shot in yet another media revolution. The video and music industries have been totally upheaved over the course of the last decade. Somehow the print and publishing industries managed to keep their lock-in intact. With iBooks Author and the iBookstore, anyone can be an author and publisher. Ever want to create and sell a book of your photography? You can now, practically for free.
Media creators should be jumping for joy, as these interactive books aren't just PDF files that you slide across your mobile device screen. No, they include video, audio, HTML5 code, slideshows that can have interactivity and feedback built in, quizzes, and an open toolset so you can build your own widgets.
I agree completely with Alex Lindsay and his take on all of this. This is an exciting time - an individual, with very little money (did I mention iBooks Author is free?!) can create stellar books (or apps, or music), have them on the iTunes Store or iBookstore, and be making money. That means more individual voices are heard, which provides us with rich views of the world as even more people can share theirs.
I'll be sharing the start of mine tomorrow.
Rob |
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