I recently finished up a project for the American Dairy Association of Indiana, or as  like to call them INDairy. They hired me to take a look at their social media websites - namely their blog, Twitter page, and Facebook page. They needed to update those sites as their contract with Miss America Katie Stam, who had been a central part of their advertising for the past year, was due to expire the minute she crowned the new Miss America. I pitched them a few ideas, we threw a few different things around and how to do them, and came up with what I think is a great new look for them.

We didn't have the budget to do all new photography, which I would have preferred, so initially I was going to try and Photoshop some different stock images together. Unfortunately to get close to the look we wanted, there wasn't any stock images that would work. The lighting and angle of the shots just didn't mesh. I decided to go a different route - 3d. The pour, splash, and pool of milk are all created digitally in 3d. The bottle was a stock image that I tweaked to work with the background color I had chosen, and manipulated the color of both the stock image and 3d render so they matched pretty well. Then it just took a little Photoshop work to blend the pouring of the milk from the bottle with the 3d version.

The final image for the blog was easier, as there wasn't enough room in the space for the image to include the bottle. To keep the splash and pool exciting and active, I decided to get in closer to the action, and that helped fill that smaller space.

You can check out their sites here: Twitter / Blog / Facebook

I've posted just the images over in my Graphics Gallery.