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Wednesday
03Feb2010

Speaking at KPG

It's official - I'll be speaking at the next Killbuck Photo Guild (the camera club I'm a member of) Monday evening at 5:30. The meeting takes place at Community Hospital Education Center located at 1923 N. Madison Avenue, Anderson, IN. I'll be speaking for about 45 minutes followed by the group's usual critique session. If you're a photographer in the area, you should definitely check it out. There are some excellent photographers and the meetings are a great source of information and inspiration.

The 5:30 portion of the meeting that I'll be handling is centered around the digital aspects of photography. This month will be a Digital Potpourri if you will of software, hardware, and websites that may interest photographers.

Hope to see you there!

Tuesday
02Feb2010

American Dairy Association of Indiana

I recently finished up a project for the American Dairy Association of Indiana, or as  like to call them INDairy. They hired me to take a look at their social media websites - namely their blog, Twitter page, and Facebook page. They needed to update those sites as their contract with Miss America Katie Stam, who had been a central part of their advertising for the past year, was due to expire the minute she crowned the new Miss America. I pitched them a few ideas, we threw a few different things around and how to do them, and came up with what I think is a great new look for them.

 

We didn't have the budget to do all new photography, which I would have preferred, so initially I was going to try and Photoshop some different stock images together. Unfortunately to get close to the look we wanted, there wasn't any stock images that would work. The lighting and angle of the shots just didn't mesh. I decided to go a different route - 3d. The pour, splash, and pool of milk are all created digitally in 3d. The bottle was a stock image that I tweaked to work with the background color I had chosen, and manipulated the color of both the stock image and 3d render so they matched pretty well. Then it just took a little Photoshop work to blend the pouring of the milk from the bottle with the 3d version.

The final image for the blog was easier, as there wasn't enough room in the space for the image to include the bottle. To keep the splash and pool exciting and active, I decided to get in closer to the action, and that helped fill that smaller space.

You can check out their sites here: Twitter / Blog / Facebook

I've posted just the images over in my Graphics Gallery.

Sunday
31Jan2010

The iPad is a Tool

I don't think there is anyone who hasn't heard something about the iPad this week. Whether it was heard from the many technology writers who have bashed it for the things it lacks, to mainstream media, to an endless stream of love and hate on Twitter. I'm not quite sure why there has been so much pessimism focused on Apple's latest creation. I understand their competitors, Microsoft, Google (yes, they are a competitor now), Nokia, and even Nintendo, putting on an unimpressed face. They have to. You can bet they are all working on some way to copy it though.

To be fair, Apple isn't the first company to have a touch-based computer/tablet. Many PC companies have tried... and failed. Apple seems to be the only one to understand that you have to have all the pieces of the puzzle to make a picture that works in the end. You can't just bolt on a touch interface over an operating system or applications and call it a day. Apple has taken the time to rewrite not only non-touch enabled apps (iWork) but also apps that already are - all the Apple provided apps that are on the iPhone - to make them work better and more intuitively for the device it is running on.

Apple is the first company though, and I think the only company that could have done it first, to create the hardware, write the software that takes advantage of the hardware, build in an existing infrastructure for users and developers to create and purchase applications, extend their already market leading media store, and roll out a brand new store to take on a smaller yet fairly entrenched enemy on a whole other front.

What most of the iPad detractors seem to have underestimated, at least the ones I've heard, is the ingenious developer community that Apple has already attracted with the iPhone, and will surely grow with the iPad. What makes the iPhone a device that most of us can't live without these days and have a hard time remembering what life was like without one, is the applications. Not the ones written by Apple, but the ones written by both large and independent software developers. Their imagination and creativity is now free of a a small window with which to work. Most people see the iPad as a large iPod Touch. The smart developers know that it is so much more than that. Things that they could not do on an iPhone screen they can now do. I expect to see the iPad used in revolutionary ways because of this software.

For sure, as the iPad matures, it will gain some of the features that are missing today that the detractors have called out - multitasking, a camera (or two), and HD video output are the ones that immediately come to my mind. What is important is that the overall tool for change is there now. The tool that could change the way kids learn and how schools could work more efficiently, the tool that could change the way we consume all forms of media and news, the tool that could put technology in the hands of people that were intimidated by regular computers, and the tool that could change how jobs in so many different sectors are performed, will be available in 2 or 3 short months.

The iPad is a tool like a hammer. A lot of people are seeing it only as a hammer, complaining about the color of it, what it is made out of, the shape of it's head, and the fact that there are other things out there that can do the same job as it can, as well as many other jobs. I see it as a tool that can build marvelous structures and tear down walls. In the hands of the right people, they will create wonderful things that we will all benefit from.